We’ve felt for some time that the first come, first served basis on which we allocate items from the newsletter can be unfair to people who may be busy at the time that the newsletter is released, and to our customers outside the UK. Starting today we will be using a different system, aiming to address these issues.
What we shall be doing now is drawing lots for those relatively few items that get clashing orders following new stock releases in our newsletter. We think this will give everyone a fairer chance of getting what they want, at the same time removing the pressure for customers to order in a hurry and thus make mistakes or change their minds. This will apply to orders received following the Saturday newsletter (issued around 10 am) up to 4 pm on the same day, after which we revert to first come, first served. Wherever possible, we shall be advising you after 4 pm of the results of your newsletter order.
The vast majority of items we sell don’t get clashing orders, so most orders will be successful. But please remember that in nearly all cases, we will only have one copy of any given item and inevitably, when it’s one in high demand, someone is going to be disappointed at missing out.