British Update: First Quenchers with Free Gift Farrago: Missing the Target? – 1972 First Issue
*Boys’ Adventure & War Comics: Not to be confused with the with the Polystyle comic by the same name which came a few years later, the 1972 Target was a glossy weekly from New English Library. Aimed at late teen/young adult males, Target’s averred intention was to “incorporate all the facets of popular reading into one magazine”. The presumed logic being that instead of buying separate mags on sport, music, film etc., they’d go for the one-stop option, with two comic strips parodying then-popular tropes – “Bovver Boy” and “L’s Angels” – thrown into the mix. We don’t have any firm data on Target’s demise, though we’re pretty sure it was gone by the end of 1973, the all-in-one audience having failed to materialise. This copy of the premier issue is a FN copy at £12, with the free gift “Powder of Life” – i.e. a sachet of brine shrimp eggs, better known to our Colonial chums as ‘Sea Monkeys’ – in NM – though we probably wouldn’t recommend trying to activate the brine shrimp after all these decades. SORRY, THIS HAS NOW SOLD